Press

Source: The Wall Street Journal

“Adult Beverage Company Debuts Adult Strawberry Milk — The Latest Flavor In Premium Pour-and-Serve Cocktail Portfolio”

NEW YORK, Aug. 14, 2012 /PRNewswire/ — Adult Beverage Company(R), the nostalgia-inspired, innovative spirits company behind the tremendously successful Adult Chocolate Milk(R) and Adult Limeade(R) flavors, today announced the launch of a new addition to its premium pour-and-serve portfolio: Adult Strawberry Milk(R). Reminiscent of the classic and beloved strawberry-flavored milk, Adult Strawberry Milk combines the taste of ripe strawberries, sweet cream and premium vodka to create a unique taste sensation for discerning adult consumers.

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“Adult Strawberry Milk represents the playfulness and continued innovation of Adult Beverage Company as we seek to develop and bring to market nostalgic cocktails with a ‘twist’ for adult consumers nationwide, ” says Nikki Halbur, co-founder of Adult Beverage Company. “It’s important that we remain dedicated to creating fun memorable flavors that are sure to become classic favorites once again.”

Adult Strawberry Milk offers consumers the ease of a pour-and-serve beverage that can be enjoyed simply over ice, as well as the versatility of a delicious and creative addition to cocktails. Rosy pink in appearance with the aroma of strawberry ice cream, Adult Strawberry Milk is the ultimate fresh take on a classic that is “Berry Much like You Remember It(TM).” Adult Beverage Company is the versatile “wherever, whenever, however” spirit brand, but always encourages consumers to drink responsibly.

Adult Strawberry Milk does not require refrigeration and is packaged in Adult Beverage Company’s signature, retro-chic glass bottle with a swing-top closure. The suggested retail price for a 750ml bottle of Adult Strawberry Milk is $17.99.

To celebrate the launch of Adult Strawberry Milk, the Adult Beverage Company mixologists have created an exclusive series of custom cocktails that highlight Adult Strawberry Milk’s flavors and can be enjoyed celebrating a special occasion with friends at home, or as an anytime treat.

Strawberry Shortcake:

2.5 oz Adult Strawberry Milk

1.5 oz Amaretto

Splash of Grenadine

Garnish with strawberry syrup, wedge of cake, whip cream optional

Strawberry-Banana Parfait:

2.5 oz Adult Strawberry Milk

1.5 oz Banana Liqueur

Garnish with fresh strawberry and banana

Neapolitan Shot:

.75 oz Adult Chocolate Milk

.75 oz whipped cream

.75 oz Adult Strawberry Milk

Layer in shot glass, Adult Strawberry Milk, whipping cream, Adult Chocolate Milk. The Adult Chocolate Milk will pass through the whipped cream and settle on top of the Adult Strawberry Milk. Garnish with fresh whipped cream on top.

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Adult Chocolate Milk on CNBC

Adult Chocolate Milk

Price: $17.99 – $19.99 per bottle
Availability: All across the USOne night, Tracy Reinhardt decided to make herself a cocktail. She started with vodka, added a few other ingredients, and pretty soon, it looked like more of a kid’s drink than an adult beverage. She posted it on Facebook with the status “Tracy is enjoying some Adult Chocolate Milk.”The response? “Why didn’t I think of that,” and “I can’t believe this wasn’t already done?” One of those people was her eventual partner in the new business. Together, they started bottling and distributing Adult Chocolate Milk.Realizing that there was a demand for a product like this, she partnered with her friend Nikki Halbur, and started bottling and distributing it.Adult Chocolate Milk is a 40-proof, cream-based recipe featuring the classic taste of chocolate milk and premium vodka, inspired from Reinhardt’s original mixture.Reinhardt explains that it’s like having a “bartender in a bottle.” But if you have aspirations of being your own mixologist, the company offers several cocktail recipes . Halbur recommends “Hearts on Fire,” which contains adult chocolate milk, cinnamon whiskey, brandy and Swiss cinnamon schnapps.The success of Adult Chocolate Milk has sparked Reinhardt and Halbur to explore other flavors from their childhoods. “The plan is to launch two new flavors every year,” Halbur says. Their latest new flavor is Adult Limeade, which debuted in April.

Check out the article on CNBC’s website

Adult Chocolate Milk on Newsday

Great news! As a result of our ongoing outreach for Adult Limeade, we secured a placement in the July 26th print edition of Newsday and online at Newsday.com